Swim week is coming to an end. Its been a crazy busy week with tons of impressions for everyone being a part of it.
I have always been dreaming of booking a show during Miami Swim Week. For years I have been looking up to the models walking during Swim week. So many powerful women in different sizes and colors from all over the world. I love that there is no measurement or height restrictions for the models during Swim Week. Which is a lot different than in NYC for example, where the models all have to fit into a size 0 and be at least 5´10. Who would ever have thought that that tall, skinny girl with braces and no curves would end up here!? This is the week of the year where all the top swimwear designers, magazines, models and photographer are in town.
The week before the shows is casting rounds for the models. I already knew from some model colleagues that this would be the crazy part of it. But I actually could never imagine it would be that insane. The lines outside the castings were hundreds of meters with girls waiting to get their 10 seconds shot in front of the designers. Since I was sick, I didn’t have the energy to attend many of the castings. Thankfully I was already pre-booked to a show for the Norwegian designer, Monica Hansen Swimwear.
It was pretty cool to be walking my first Swim week show for a Norwegian designer here in Miami. I met Monica one time before at Coachella in California but didn’t get to know her back then. After spending some time with her here during Swim Week, I have to say that this woman blows me away in every way! Not only does she look like a goddess, but she is a businesswoman with a brain and a heart. I am completely impressed with her personality and feeling honored to be one of her selected models for her show this year. I almost got a bit starstruck for a second when of my favorite Swimwear models from Australia, Nathalie Roser blended me with a smile and wished me luck before showtime. We do have the same agency in Los Angeles but haven't got the chance to work with her before now.
Monica Hansens Swimwear collection is killing it in the USA. For the record, she just had one of her pieces on the latest cover of Sports Illustrated Magazine! The Americans LOVE her swimwear, especially the celebrities. I'm personally obsessed with the entire collection. Everything is the 90s/ Versace inspired, high waisted bottoms and gold details. So was the styling at the show. It's kind of a shame that her Swim collection is not getting more attention and credit in the Norwegian market. I guess it is because Norway is not the best market for swimwear in general, with the long cold winters.
I'm still in Miami, and unfortunately still sick, even after a round of antibiotics. Seems like this virus is kind of stuck in my body. I just changed my ticket to stay a little bit longer, so that I hopefully can get a bit better before my flight back to Europe.
I hope you all enjoy the best month of the year, July!
Best, Eline S
All White outfit - All from Zara.
Skull t-shirt - Vintage - Sunnies - Zero UV - backpack - topshop
Camo cover- up - Z&L Europe Miami - Red bikini - Antigua swimwear